Le Puff Pastries is a business that promotes pastry edibles.
The problem with smoking cannabis is that it can be damaging to our lungs.
With Le Puff Pastries, you can forget the harsh smoke and turn to a safer way to consume cannabis.
With Le Puff Pastries, you can forget the harsh smoke and turn to a safer way to consume cannabis.
Brand Colors
The Colors of LePuff were chosen to reflect a sweet and savory feeling of cannabis infused pastries.
Brand Voice
I wanted the brand's voice to sounds welcoming and friendly because the idea of consuming cannabis can be taboo. I wanted the scope to be seen as trustworthy and playful.
Brand Deliverables
When it came to designing the food truck mock up, I wanted to reflect the excitement that children get for an ice-cream truck. The mellow pink is eye-catching and fun making anyone turn their heads. The flower elements also reflect the playfulness of the brand.
Designing the pastry box covered in the flower elements is a bold way for the brand to stand out. The box is designed with red handles with accent colors of pink with a link to our website on the bottom trim.
It's important for the brand to have incentives to keep customers excited and returning; I created a rewards stamp card that grants customers a free treat after nine purchases! This old school business card print caters to folks that still want that analog feel of a stamp.
The billboard advertisement
Mobile App Design
To promote the cannabis pastry food truck, provide menu and online ordering, food truck tracking, functional for finding product ingredients and information.
To promote the cannabis pastry food truck, provide menu and online ordering, food truck tracking, functional for finding product ingredients and information.
Le Puff Pastries offers online ordering with options of pick or delivery. The convenience of the mobile app allows customers to skip the line with online ordering.
